On average you will see about 6000 marketing messages, or ads,
today alone. That means you will see about
2,190,000 marketing messages a
YEAR. Believe it or not your looking at a couple right now. Look away from you're computer screen and you see a couple more, a label on a bottle, logo on your t-shirt, and even a poster on the wall. So if you think advertising and marketing messages are not a huge part of your life, then your wrong and you better re-think that. Just do the math (its right above). Its something that is out of the consumers control.
Why do companies advertise? Companies advertise every possible place, because there are consumers that are looking to buy everywhere. The more and more you see the Nike swoosh and the Just Do It! slogan, the more likely you are to buy a Nike product. When companies advertise it makes us the consumer think about buying a product. Believe it or not, me and you fall under this umbrella too. The way the companies see it is that
Out of Sight is Out of Mind if you don't see the ads, your not as likely to buy the specific product. They make accessories seem like necessities.
outsell Inc. recently published a report putting out some numbers. Estimated budget for advertising and marketing in the USA 2008: $412,400,000,000 (yep, about 412 billion dollar). Thats a lot of money.
Is it really worth it to put forth 412 billion dollars for people to see 2.19 million messages a year? I dont know, What do you think?
1 comment:
But why else would these companies outlay that kind of cash? How about some linked sources for your stats, JSlo?
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