Is the Solution to Health Care that Easy?

Steven A. Burd is the president of Safeway. Safeway is on e of the largest grocers in the world. Steven A. Burd has established Safeway as the company with the ideal health care system for their employees. According to Mr. Burd that there are two things that the health care reform must do 1) It must secure coverage for all Americans, and 2) it must dramatically lower the cost of health care. Health-care spending has outpaced the rise in all other consumer spending by nearly a factor of three since 1980. At Safeway they believe that well designed health care reform, utilizing the market, can ultimately reduce our nation's health-care bill by 40%. The key to achieving these savings is health care plans that reward healthy behavior. As a self insured employer, Safeway designed just such a plan in 2005 and has made continuous improvements each year. During this four year period, Safeway has kept their per capita health care costs flat, while most American companies' costs have increased 38% over the same four years. As much as they would like to take credit for being a health care innovator, Safeway has done nothing more than borrow from the well tested automobile insurance model. Every employee has to take a test based on four main groups which are tobacco usage, healthy weight, blood pressure and cholesterol levels. And if their tests get better then they get rewarded and if their tests get worse then their premium goes up.
Burd was planning on going to the White House and present his case to Obama. He believes that this would be a logical way to fix the health care crisis and this would help the health care debt and decrease it by hundreds of millions of dollars.
Many people are talking about Burds way of insuring his employees and that he should go to the White House and do something about because his way could work.
Do you think that this is a good way to have the heakth care system? Please let me know what you think.